Glee Beer Logo and Label
For those searching for some Glee in a glass
Objective
This is a brand and packaging design for a conceptual beer company. My objective was to blend western, vintage, and contemporary visuals to create a brand identity that was unique and eye-catching.
Scope
• Main logo
• Custom typography
• Custom illustrations
• Merchandise design
• Marketing Collateral
Process
The process of designing Glee Beer started with some hand-drawn “Glee’s”. I knew I wanted something funky and attention-grabbing. After getting a general idea on which letters I wanted to exaggerate, I shopped for expressive fonts that expressed the direction I was looking to go in and applied a metallic technique to the wordmark, with fantastic results.
Inspiration
I found a varied set of inspiration for this label. My intent was to replicate the spirit of each of these references in the label I was designing.
