SJI Outlaws Custom Bandana

A bandana for the Coastal Cowgirl

Objective

Hinna Co. was contacted to design a custom bandana for a client. She had been looking for a bandana for her group of friends, located in the PNW.

The objective was to blend Western illustrative style with PNW Coastal references.

Scope

• Custom Illustrations

• Wordmark

Process

I started my process by looking at the client’s inspiration board. This helped me understand the direction and details she was interested in and helped me to start on the right path for this project.

Through that initial research, I was able to put together a series of drafts that laid the foundation for these bandanas.

After that, I started illustrating in procreate and made other assets in Adobe Illustrator.

After combining assets onto the bandanas in Illustrator, I was able to format the bandana, bring colors into the mix and finalize the design in general.

I then sent the drafts to the client to review, she gave her edits and we went from there.

Inspiration

The inspiration was clear in regard to wanting Western-themed elements and nautical elements. It was my job to blend them together into a beautiful piece.

Logo / Custom Title Treatment

BANDANA COLORS

CUSTOM ILLUSTRATIONS